Market Relationship Management

Market Relationship Management (MRM) software enables execution of large-scale hyper-personalized omnichannel outreach campaigns and intelligently optimizes performance of other marketing channels.

With MRM, you can find all your prospective buyers, create awareness about your product or service, win new customers ahead of competition, and conquer the market!

PRODUCT BRIEF

Automate Your
Demand Creation and Demand Capture

MRM software brings transparency into the whole market and intelligently automates demand generation. It is a powerful tool to create awareness and generate interest in your target accounts. It enables you to discover and engage all your prospective buyers at consider and intent stage in your suspect accounts.

Marketing Channels Optimization

MRM software measures audience engagement on the company website, social media and third party digital media and intelligently optimizes retargeting and volumes across all marketing channels.

(1) MRM delivers a large-scale contact database of all your target accounts (companies)and potential buyers (people) with their contact information.

(2) MRM enables intelligent campaign orchestration across multiple channels based on interest level of individual recipients and business traction in each of the market segments.

(3) MRM executes omnichannel (email and LinkedIn) outreach campaigns with hyper-personalization at market segment and individual person level.

(4) MRM provides engagement tracking of opened emails, clicks on hyperlinks, visited pages and time spent on a company website to estimate interest level and intent to buy.

We Follow a Proven Process

We collaborate with you to fully understand your company's product or services offerings, determine ideal customer profile and buyer personas, build a comprehensive contact database and professionally execute email and LinkedIn outreach campaigns.

Create Contacts Database

We use multiple sources of information to build a large contacts database of relevant companies and people with their contact details.

Run Outreach Campaigns

We run LinkedIn and email outreach campaigns on behalf of your sales team, providing detailed engagement dashboards and reports.

What You Do

Define market segments by specifying ideal customer profile (ICP) and buyer persona.

Provide your existing customers, current prospects and competitors to exclude from outreach.

Develop messaging for each market segment and specify outreach sequences.

What We Do

Identify relevant companies and people as per defined market segments.

Builds company and people profiles with accurate contact details and validated email addresses.

Execute well coordinated LinkedIn and Email outreach campaigns.

How It Works

Value Proposition

SmartLeads finds many more leads and  accelerates growth of your business

Your Dedicated Growth Engine

Your Dedicated Growth Engine

The challenge

Every company needs to generate demand. Yet sales teams often focus on closing existing opportunities and have little time to find new customers. The pipeline dries up and the business growth slows down.

Our solution

We focus on finding new customers. Our AI-powered lead generation team executes highly targeted and streamlined omnichannel outreach campaigns.

Optimized for Performance

Optimized for Performance

The challenge

Building a contacts database requires diligent multi-source research. Many databases charge exorbitant fees for simply renting access. Running campaigns requires detailed tracking and continuous optimizations.

Our solution

We leverage multiple proven sources of information to find the most relevant companies and potential buyers. It follows established best practices for communication sequences and personalized messaging, supported by clear metrics and progress reporting.

Our Publications

We share our expertise, industry insights and best practices in our articles, blogs and knowledge base.

Lead Generation in 2022: Scalable and Hyper-Targeted
by 
Andy Zhulenev
December 28, 2021

According to MailChimp’s research, cold email open rates range from 15 to 28 percent, however, many of us can likely report rates much lower...

Read More
The Power Of Micro-Segmentation Your ICP
by 
Alexey Komkov
January 7, 2022

It’s no surprise, today, personalization is the king of marketing. And scalability is the king of economic effectiveness. These are two new...

Read More
How to generate leads for a B2B business
by 
Andy Zhulenev
December 28, 2021

Your audiences are no longer willing their attention to be bought. Instead, they believe it should be earned...

Read More
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Trusted by leading innovators worldwide

Shannon Smith,
COO, DigitSec

“SmartLeads has been essential for us building an eight-digit pipeline over the last six months.”

Case Study
Greg Ness,
Founder, Actium Bay Group

“The first B2B engagement firm I’ve seen in two decades fully dedicated to genuine innovation.”

Case Study
Mohan Gandhi,
CEO, Axiom

“SmartLeads helped us generate leads and close new business.”

Case Study

What Our Clients Say About Us

Mohan Gandhi,
CEO, Axiom

“SmartLeads helped us generate leads and close new business.”

Case Study
Greg Ness,
Founder, Actium Bay Group

“The first B2B engagement firm I’ve seen in two decades fully dedicated to genuine innovation.”

Case Study
Shannon Smith,
COO, DigitSec

“SmartLeads has been essential for us building an eight-digit pipeline over the last six months.”

Case Study
Mohan Gandhi,
CEO, Axiom

“SmartLeads helped us generate leads and close new business.”

Case Study
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Case Study

About Us

SmartLeads is a software company developing Market Relationship Management (MRM) platform. This Software as a Service (SaaS) product enables the most advanced on the market Lead Generation as a Service (LGaaS) for startups, businesses and enterprises.

Powered by artificial intelligence and natural language processing, MRM automates many manual tasks of a sales person to lower the cost of customer acquisition, achieve immense scalability and amazing personalization. The company is headquartered in Bellevue, WA, USA and has operations around the globe.

Let's Connect

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About Us

SmartLeads is a lead generation services offering of OneForce Inc., an intelligent software company specializing in knowledge worker automation solutions.

Our proprietary BrainCore cognitive technology is built using advanced artificial intelligence and natural language processing algorithms. OneForce is headquartered in Bellevue, WA, USA and has operations around the globe.