Back to All Posts
Product

Marketing Automation vs AI Robot

by
Alexey Komkov
December 10, 2021
by
Alexey Komkov
on
December 10, 2021

Overview

AI Robot automates the whole lead generation process and enables the personalization of messaging at a market segment level. It is the killer app for business development professionals, inside sales, sales development representatives who have aggressive revenue targets. They can do 4 times more when empowered by AI Robot. You can pilot it and see how it can generate more leads and grow the revenue of your business faster. 

We all know that personalization makes a considerable difference in sales and marketing in today's digital world. A survey conducted by Social Media Today clearly shows that marketing professionals use automation where the risk of backfire is low and continue to rely on a manual approach where correct personalization is the key to success.

Business leaders are seeking improvements in the efficiency of lead generation campaigns, creating a need for tools to automate the marketing and sales tasks even further. It initially created a market for contact databases and tools for email and LinkedIn outreach automation. Now, AI Robot automates the activities of executing lead generation to scale outreach activities for organizations. AI Robot also allows you to maintain the personalization of communication with your potential buyers at a high level. The desired outcome - automation and personalization at scale - is achieved using modern workflow automation, AI, and NLP. 

Our system is designed to work as a Hybrid Intelligence. The user can configure and train the system on a new domain within hours and AI Robot then collects information, and analyzes it based on received training. 

AI Robot is a powerful combination of traditional software automation and AI. It works as your assistant, an extension of your marketing and sales team, empowered by technology, with amplified vision, prolonged endurance, and interconnected with multiple data sources.

The combination of automation and AI has been a game-changer in many industries where human interaction is not part of the process. However, marketing and sales communications with potential customers are all about human interaction and this becomes a challenge in adopting new technologies in this space. 

How does an AI Robot make a difference? 

To answer this question, let’s have a look at the entire process. We should be able to see where automation speeds up the process and where it improves its efficiency. We will also identify areas where personalization is vital and how AI Robot can help you with that.

Let us look at the two main steps in lead generation: 

  1. Define Ideal Customer Profile (ICP) and buyer persona who are most interested in your company’s products or services and building a database of companies and people as per defined ICP.
  2. Running outreach campaigns at scale while maintaining a good level of personalization. 

Building Your Contacts Database

“A journey of a thousand miles begins with a single step,” says a Chinese proverb. And the first step in our lead generation journey starts with defining the ICP. AI Robot now does the remaining steps in this process automatically, making your journey faster.

Traditionally, your contacts database is built manually by searching on LinkedIn and in third-party databases like ZoomInfo. This activity takes a lot of time. Those of you who have experience working with LinkedIn Sales Navigator also know that the quality of search results is quite suboptimal. Almost 50% of search results are irrelevant profiles, but it is impossible to filter them out unless you do a manual review.

On the other hand, AI Robot automatically collects inputs from multiple sources such as LinkedIn, Crunchbase, ZoomInfo, and others. It uses sophisticated search criteria based on defined ICP, considering the data availability in each data source. It gets the search results, merges the data in one central contacts database, deduplicates, and applies ICP criteria to filter only relevant contacts. These filters are powered by NLP algorithms that analyze job titles and extract meaning from the description of the person’s experience at a company. 

You get a more extensive contacts database consisting of people relevant for your business as potential buyers, complete and accurate email, and LinkedIn contact information. Of course, you have saved a considerable amount of time by delegating it to AI Robot. And this is just the beginning!


Segmenting Your Contacts 

Giving a personal touch is a must for an effective lead generation campaign. Hence, the next important task in the lead generation process is to segregate all relevant contacts into well-defined market segments per ICP definitions. This will allow you to clearly articulate your product or service value proposition for each market segment and use it in your communication with your potential buyers.

At the end of these two steps - search, and segmentation – AI Robot produces a contacts database with only relevant contacts based on a defined ICP with granular market segmentation. This process is executed in only a fraction of the time required with a traditional manual approach.


Running Outreach Campaigns

There are many different automation tools in the market used to set up and manage email or LinkedIn outreach campaigns. The product segment of Email outreach tools has already matured. A separate set of tools for LinkedIn automation is currently gaining adoption.

However, we still have the same challenges:

  • How to scale outreach campaigns without spending proportionately more time.
  • How to maintain good level of personalization as you scale your outreach. 

If we increase the number of contacts for the same campaign and keep the same script, the level of personalization drops. If we start setting up multiple separate campaigns, it increases the time required for the configuration of these campaigns. Typically, this never happens and personalization drops.

Well, here comes the solution. The AI Robot Adelia was designed to work at scale and uses the concept of market segments to maintain the level of personalization. Market segmentation is done based on company profile and personal profile. You can then create a script containing a value proposition for each market segment, and AI Robot executes multiple separate campaigns using the provided scripts.

The time you would typically spend configuring campaigns can be reinvested into better market segmentation and a more clearly articulated value proposition for each ICP and each buyer persona within the company.


Conclusion

We hope that this blog will give you an idea of the power of AI Robot Adelia in terms of achieving highest levels of automation and personalization required for effective customer engagement. 

AI Robot automates the whole lead generation process and enables the personalization of messaging at a market segment level. It is the killer app for business development professionals, inside sales, sales development representatives who have aggressive revenue targets. They can do 4 times more when empowered by AI Robot. You can pilot it and see how it can generate more leads and grow the revenue of your business faster. 

More by This Author

Get Our Monthly Newsletter, Directly Into Your Inbox!

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.