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Best Practices
The Power Of Micro-Segmentation Your ICP
by 
Alexey Komkov
January 7, 2022

It’s no surprise, today, personalization is the king of marketing. And scalability is the king of economic effectiveness. These are two new benchmarks in the marketing segment. At the intersection of these two lies the company's competitiveness and potential to grow rapidly.

 

But the bigger question here is - “How to take a step ahead to achieve this paramount?”

Micro-segmentationfor an outreach campaign is one of the most important steps in this endeavor.

 

Let’s dive into what a micro-segmentation of contacts is and how Smartleads’s proprietary tool helps address an organization’s internal needs. Want more? Apart from lead generation services, Smartleads also offers you a robust SaaS platform.

Alexey Komkov
News
Lead Generation in 2022: Scalable and Hyper-Targeted
by 
Andy Zhulenev
December 28, 2021
Andy Zhulenev
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Product
How to generate leads for a B2B business
by 
Andy Zhulenev
December 10, 2021

Your audiences are no longer willing their attention to be bought. Instead, they believe it should be earned. The industry must therefore revamp its leadgen strategies so they better serve the needs of target markets. First, we must create compelling messages, and then to transform those messages into leads. The challenge is that doing this is easier said than done. Prior to making the first step, we should familiarize ourselves with basics. In this guide, we explain how to generate leads for B2B business and share the keys to success.

Andy Zhulenev
all
Product
Marketing Automation vs AI Robot
by 
Alexey Komkov
December 10, 2021

AI Robot automates the whole lead generation process and enables the personalization of messaging at a market segment level. It is the killer app for business development professionals, inside sales, sales development representatives who have aggressive revenue targets. They can do 4 times more when empowered by AI Robot. You can pilot it and see how it can generate more leads and grow the revenue of your business faster. 

Alexey Komkov
all

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