Seasoned marketing, sales, BD/channel, product expertise on demand augmented by a proven startup vendor ecosystem and decades of playbooks and contacts: GTM as a service by ABG.
ABG is a fractional B2B go-to-market consulting agency that supports clients nationwide with strategic marketing and messaging services, seasoned playbooks from more than a dozen start-ups and a rolodex of savvy program and content vendors.
Founded in 2018 by Greg Ness, a 20-year Silicon Valley start-up marketing veteran, ABG works with technology start-ups across the US, helping to increase inbound prospect volume, average deal size and opportunity conversion rates.
ABG competes with general purpose marketing and advertising agencies that only offer generic programs to their clients, which tend to be medium-to-large organizations with established brands and large budgets. Those types of programs typically have very low success rates with start-ups entering new or established markets, often with low levels of brand awareness.
ABG strives to accelerate client revenue growth and build awareness with sophisticated services and programs customized for start-ups.
ABG leverages SmartLeads to help clients get up and running quickly, without having to build internal bench strength, hire multiple platforms and invest in overpriced contact databases.
The fractional model allows ABG to offer clients ongoing access to deep strategic and operating experience without having to hire and compensate fulltime senior positions.
“Most start-up CMOs contribute very high value services about eight hours per week, then progressively lower value tasks over the remaining 32 hours. The fractional payoff is a win/win for both ABG and the company.” – Greg Ness, Founder, ABG
Doubled social media outreach among targeted prospects
SmartLeads provided ABG clients with lead generation as a service, including weekly tracking and reporting of audience expansion and engagement. Clients kick started engagements in under three weeks with proven platforms, software, experts and custom contact databases. Email and LinkedIn outreach campaigns amplified engagement with short form video, pdf and web pages.
Increased social engagement by 3X with short form video
SmartLeads developed short form video content with scrolling transcripts to amplify likes/shares and increase engagement by over 3X.
“SmartLeads is driving us to get better in so many ways. The effort is really paying off for us.”